Services
We have a wide reach in SE Asia and have delivered projects in India, Malaysia, Thailand, Vietnam and China. We specialise in helping Western companies connect with Asian business opportunities.
Our team has over 20 year’s experience working with many national and international companies on a wide variety of projects. Whether sourcing raw materials in China, attending a trade show in India with a client to find potential partners, or working with an outsourced manufacturer in Thailand, our attention to detail is absolute.
We Work with Two Main Client Groups
Western businesses new to Asia looking for new material suppliers, outsource their manufacture, or have a product or service they want to promote in the region.
Businesses already in Asia wanting a review of their business, an audit of their distributors, to find an acquisition or otherwise strengthen their business in the region.
Your BIZ in ASIA
Asian Market Opportunity
For a company looking to enter the Asian market, first we must understand how your business operates in your main market.
- Strategic Plan
- SWOT
- Marketing Plan
- USP
- Pricing and margins
- Supply chain
We then overlay this with our Asian sector experience to develop strategies for you to consider for your target Asian market.
Once you have a clear understanding of the Asian strategies available to you, we then work further to identify potential JV Partners or distributors – perhaps the outcome is for you to enter the market direct.
Product Sourcing
Many Western companies consider this option and assume that China is their only option. However, China is only one part of a massive Asian continent.
There are many other countries in the region with skilled manufacturing capability that can be utilized. We work with a large number of manufacturers in the region and most weeks can be found carrying out due diligence on yet another prospective manufacturer.
Some clients also want us to manage the downstream manufacturing, overseeing quality, shipping samples back to them for additional QA and overseeing their logistics.
We work with specialists in the field ensuring efficiency of stock holding, rotation, shipping etc. We also serve many online sellers, predominantly selling on Amazon and Shopify. It’s always a balance between price and quality (and consistent supply) as margins in these businesses can be quite small. Our clients sell in the US, UK, EU, and Australia.
There are three main markets from which we source products: China, Thailand, and Vietnam.
We look after all aspects of product sourcing from finding reliable suppliers, managing samples, pre-production right through to managing final product inspection prior to shipping.
As of March 2021, we launched an associate company in Mexico: www.mexicansourcing.com This company focuses on US ecommerce sellers who want their products manufactured as close to this market as possible. The massive increase in freight costs between Asia and the US is the prime driver of this decision.
About
Greg Reynolds MBA
Managing Director of Your Biz in Asia, an Asian market entry and business development consultancy working across the region.
Greg had a 20-year corporate career holding senior roles with Rentokil Initial and Thomas Cook before moving into consulting work in 2001. He consulted to a wide range of companies over this time including Tourism Holdings, American Express, and Publicis Group. He works with a wide range of businesses from startups to large privately held companies, and also owned businesses himself both in NZ and Australia. His career has seen him based in NZ, Australia, Fiji, and the UK for varying periods prior to establishing his Asia consultancy work in 2008.
Greg has delivered projects in Malaysia, India, Thailand, and China. His company also provides a watching brief for clients in the USA and UK who have distributors active in Asia to ensure they are being properly represented. His Asian experience is wide-ranging including working with software (German client), plastic manufacturing and education (NZ clients), steel fabrication (Australian client), and products/services in construction and utilities management (USA and UK clients).
Passionate about connecting Western companies with Asian opportunities, Greg also works with existing businesses in the region to improve their sales, market presence and profitability.
Project Team
Dr Chaiwat Pojanapimon, Analyst is a Thai national who spent 5 years in Japan before returning to Thailand in 2009.
CFO/Financial Analyst is a UK national with senior executive experience in Asia with TNT and PWC.
Industrial Packaging & Chemical Specialist is a German national fluent in English and French with 20 years of industry management experience.
FMCG Specialist is a UK national with over 30 years experience including Director level positions with Tesco.
Product Marketing, Events & Public Relations Specialist is a Thai national fluent in English with a working level of French.
Electronics Manufacturing & Precision Engineering Specialist is an American national with decades of Asian experience in both military and commercial roles.
Plastics Manufacturing & Production Start-ups Specialist is a British national fluent in Thai who has been based in Thailand since 1998.
Operations Management and Production Efficiency Specialist is an American national with over 25 years of experience in Europe, USA, and Asia.
CRM & Service Management Specialist is a Canadian national fluent in Thai who has been based in Bangkok since 1993.
US Multinational Expansion in SE Asia.
The company has been operating for over 100 years in many international markets. They have already started expanded into Asia and are looking to Thailand and Malaysia to further their growth.
We were contracted to advise on market opportunities, potential competitor positioning, market pricing and to ascertain potential sales volumes. The brief included a detailed review of the top 5 companies already operating in their target niche including financials where possible with a view of potential acquisition.
Moving production to SE Asia
Our client has been operating for 10 years and ships a plastic injection molded and assembled product to the UK, Europe and USA. Escalating shipping costs prompted their review – some molds were also nearing the end of their productive life requiring significant re investment.
After detailed research, we recommended Thailand as the most cost effective solution and we proceeded to source ISO level manufacturers and mold makers.
Establishing a Distributorship in India
Our client operates in a well defined niche and markets their product extensively in overseas markets. The product is at the advanced stage of its life cycle in Western countries. However, it is very much in a market education and start-up phase in SE Asia.
Detailed work was completed in conjunction with our clients Government Trade organisation to thoroughly vet the potential Distributor and establish an initial working relationship.